Louis Vuitton 365 George St In store Experience
A walk through the rich history of the Louis Vuitton Maison
Vision
An in-store digital experience celebrating the cultural heritage of Louis Vuitton's flagship store while paying homage to LV's celebrated malletier history.
Objective
To design and develop an interactive experience that seamlessly blends design, immersive storytelling, and visual aesthetics, creating a unique journey for visitors at each level within the George Street store.
Process
1.
Conceptualisation and Prototyping
Developed three initial prototypes exploring diverse information architectures, user journeys and interaction models and content strategies.
Each prototype aimed to capture the essence of the company and location's heritage while ensuring an engaging user experience..
2.
Collaborative Research and Content Curation
Partnered with Curio Projects and City of Sydney Historians
Conducted in-depth interviews to: Uncover authentic, user appropriate content while ensuring compliance with heritage legislation and guidelines.
This collaborative approach guaranteed the historical accuracy and cultural relevance of the experience.
3.
Iterative Design and User Testing
Refined prototypes based on stakeholder feedback and user testing results.
Focused on creating a seamless blend of storytelling and interactivity.
Ensured the interface was intuitive for users of all ages and tech-savviness levels.
4.
Visual Design and Branding
Developed a visual language that respected Louis Vuitton's iconic branding.
Created a custom design system to bring the heritage stories to life.
Ensured a cohesive look and feel across all touch points of the experience.
5.
Technical Implementation
Developed a robust, responsive application for iPad kiosks.
Implemented location-aware content delivery for a unique experience on each store level.
Integrated smooth transitions and engaging interactions to keep users immersed.
